There's a cold reality that most brands don’t realize until it's too late:
Walmart doesn't need your brand— You need Walmart.
If you’re worried about losing store count or shelf space—or frustrated that your sales aren’t where they should be—you’re not alone.
Most brands don’t realize they’re in trouble until it’s too late.
The good news? We know exactly how to fix this—and it’s not too late.
Get a Free Retail Performance Audit—We’ll identify the top things hurting your sales and what to do next.
There's a cold reality that most brands don’t realize until it's too late:
Walmart doesn't need your brand— You need Walmart.
Here’s the truth: your retail buyer is under pressure to grow sales and optimize shelf space. If your product isn’t performing—or you’re not showing them a clear plan—you’ll get cut.
Walmart rarely removes an entire brand all at once. Instead, it’s death by 1,000 cuts—they take you off shelves bit by bit. By the time most brands realize what’s happening, it’s too late.
But it doesn’t have to be this way. We’ve helped hundreds of brands just like yours stop distribution losses and turn sales around.
Let’s build your comeback strategy today.
If you’re feeling lost, it’s not your fault, but it is your problem.
That’s where The Barcode Group and Jekyll + Hyde Labs come in.
Let’s turn your Walmart business around.
We’re not just a broker—we’re your inside track to success. Our team of retail veterans (many of whom worked at Walmart) know exactly what it takes to keep your brand on shelves and drive sales.
We work with the top retailers in the world
On over 600 of the world’s best brands and manufacturers
25
Categories
Category Advisors in 25 Categories
The #1 CPG Advertising Agency in America
Launched Over 200 Successful CPG Products
Over 5 Billion in Product Sales
12 Company Exits in the Billions
90% Product Success Rate
Our challenger mindset has helped hundreds of brands like yours increase velocity, expand distribution, and win over their Walmart buyer.
The Barcode Group has represented Twinings for over 10 Years. It has been a very prosperous relationship that has produced outstanding growth and results at Walmart. We have an outstanding account manager that supports our business, and he goes above and beyond producing solutions that produces excellent results in sales. Their entire office staff is very professional and helpful and does a great job keeping up with all reporting responsibilities including weekly and ad hoc . The Barcode Group simply does a fantastic job, in all aspects, representing our company.
The technology may change, but the core pricinciples of marketing remain the same. Over the years J&H has done a sterling job developing unique selling ideas for our products, producing top quality ads with high production values, and then delivering those ads to consumers with blisteringly efficient media buys. Their core strengths have helped our specialty brands successfully compete against package goods industry behemoths. J&H's long experience with challenger brands and the world of direct response is evident, as they are laser focused on building sales at the register.
The Barcode Group has been our partner on the ground in Northwest Arkansas for 10 years. Their ability to leverage data in order to manage and grow our Walmart and Sam's Club business has been amazing."
We look for individuals that want to own the business and drive it via strategies, accountability and partnership with our Directors. This requires the people that we partner with to represent our company as a National Account Manager or Director would at a top tier CPG company. The skills of analytics, selling, negotiating, business planning and influencing our internal team are all required to be a part of our selling team. The Barcode Group is a great example of one of our best partners in the field. They approach our business with the collection of skills we require combined with a deep knowledge of the customer, leading to success for our brand.
Delaying action will only make the problem worse. Your Walmart buyer has already noticed your performance issues. If you don’t take control now, you’ll risk losing more stores—and eventually, your entire distribution.
We’re ready to help you turn it around. All you have to do is take the first step.
We promise to get back to you within 24 hours.
Take Control of Your Walmart Business.
We don’t guess. We analyze retail performance in real time using Barcode Intelligence™, our proprietary system powered by:
We make massive investments in retail data, so you don’t have to. If you feel like you’re flying blind at Walmart, we’ll put you back in control.